Paid Media Audit Checklist - Excel (FREE Meta Ad Spec Template)

Paid Media is complex. Many organisations will already have PPC and/or Paid Social accounts, which were set up in-house or by an agency. There’s no doubt that the specialists working on these accounts will be working in line with best practices, however, when you’ve been working on an account for a while it’s easy – and common – to let some areas slip. Things can get missed and go unnoticed, but over time, these can turn into significant issues if not spotted.

More than 50 key points in the paid media audit checklist to provide you with an insight into the true performance of your account, as well as highlight any key areas of opportunities, and ways to be more efficient.

Categories included for Meta Audit:

1. Overall Structure
2. Ad Set Strategy
3. Budget Optimization
4. Conversion Tracking
5. Creative Strategy
6. Demographic Targeting Strategy
7. Custom Audiences Strategy
8. Detailed Targeting Strategy
9. Reach

Categories included for SEM Audit:

1. Overall Structure
2. Keyword Strategy
3. Budget Optimization
4. Conversion Tracking
5. Creative Testing
6. Geotargeting Strategy
7. Audience Strategy
8. Bid Adjustments
9. Reach
10. Quality Score

Once purchased, you will receive:

• 1 excel file with 3 tabs
  • Facebook audit checklist
  • Sem audit checklist
  • Example showing what kind of comments should be made under column c
• Free 1 facebook/instagram ad specifications excel template